Hey Good Lookin'

Walking around campus we see a variety of people practicing non-verbal public relations. Clubs and teams create t-shirts representing their organization. A plain or unflattering design is never and will never be seen. It is highly frowned upon, and therefore essentially an unspoken law that one of the most important forms of PR in college is that of t-shirt creation in order to keep a positive image on campus. Be it a sorority with clever lyrics and Greek letters or the Student Government Association with a creative picture and acronym, people will judge an organization based on their original attire.

The college t-shirt is the equivalent to the chic black ensemble for a public relations professional. As we graduate college we graduate from the colorful block lettered t-shirts to a fashionable professional wardrobe. Still sending the same non-verbal message and being judged in the same manner.